Thirty women entrepreneurs from Ghana have benefited from a digital literacy programme to boost their businesses online while avoiding the pitfalls of online insecurity.
They had sessions on the effective use of digital marketing and content creation tools with highlights on how to plan marketing adverts on their social media platforms.
This was to help them position their brands to drive sales and meet customer demands using the latest online business tools.
With women under increasing attacks in the form of harassment, sextortion, cyberbullying, blackmail, revenge porn to mention a few, they were also taken through the identification of digital attacks and the strategies to prevent such attacks.
Organised by the Media Foundation for West Africa (MFWA, it was the first of three training programmes aimed at enhancing Women’s Digital Rights and Accountable Governance in Ghana, Liberia and Sierra Leone.
At the end, participants shared some lessons learnt and key takeaways from the workshop.
“My key takeaway will be that of online security and online safety because I normally use one password for all my accounts. Now, I am going to change that because of the knowledge I have gained from the workshop. Going forward, I am going to be more consistent and create very good content for my page,” Gifty Asafo-Adjei an entrepreneur and a final student of Ghana Institute of Journalism revealed.
“There are days I wake up and I am like, what am I posting today? Sometimes, I am out of ideas about what to post but through this workshop, I have learnt that my content creation should be deliberate and well planned. I have also learnt to actively engage my followers to get all their enquiries and concerns addressed,” another participant said.
The one-day digital literacy and skills workshop was organized with funding support from the Dutch Foreign Ministry through the Embassy of the Kingdom of the Netherlands in Ghana.